European Mobile Application Market Size Reached 1.68 bn. Euro in 2012
By It has long been known that the market for mobile applications was a lucrative business. Now a new report from the guys at research2guidance shows that in 2012 publishers in the Top 5 European countries have generated 1.68 bn. Euros with paid application downloads, in-app purchasing and in-app advertising. The growth rate during the initial years is above 140 %.
Since the creation of the app market in 2008, the market has gone from being a niche „gaming and entertainment“ channel for players on-the-move to a mass market with more than 2 mio. applications published. Many researchers have even compared it to the .com hype however the app market is increasing 5-7 times faster.
The European application market represents approximately 20% of the global market. The biggest European app markets are: UK, Germany, Italy, Spain and France. They account for 15% of the global app market.
If you are interesting in learning more about the European app market, then you should really check out the new “App Market Monitor Report „Top 5 EU App Market Monitor“. The reports provide a detailed overview in 80 pages on the current status of the domestic app markets between 2008 and 2013.
Link to full report HERE!
