Samsung vs. Apple: iPad decrease in popularity but remains the market leader

Even if it is too good on innovation and if they lost what it was gained in recent years, Apple remains the undisputed leader in the tablet market. While the iPad remains a brand name with resonance in the ears of the buyers, the increase announced last year is below the market average, showing a huge discrepancy from Samsung – the rival that already dominates the smartphone market.

Thus, although the iPad tablet market share is 43.6%, well above the 15.1% assign supply of Samsung tablets, Apple still go through a period of decline, losing significant share of 51.7% measured in 2011. For comparison, Samsung was able in 2012 to raise its market share to 15.1%, well above the 7.3% measured in the previous year.

Compared with 2011, Apple shipped 75.3% more tablets (22.9 million), achieving revenue growth of 48.1%. In contrast, Samsung shipped 7.9 million tablets obtained revenues increased by 263%. Even if they had a market share estimated at 5.8% and in 2012 shipped only 3.1 million tablets from Asus who enjoyed an increase of 402.5% compared with 2011.

With sales too small to have a noticeable impact on the tablet market, Microsoft come with the offer of Surface tablets from various manufacturers in this category, estimated to have 22.1% market share and an increase of 77.4% in the 2011/2012 period.