My wife and I had considered buying GroceryIQ since it first came out.  We usually just wrote our lists down (and almost always forget it…) or just wing it in the store (inevitably forgetting something).  When it dropped to 0.99 the continued popularity in the app store and feature set along with the newest news regarding Coupons.com finally convinced the wifey to purchase. 

We used it in earnest for the first time last week on a big shopping trip to Walmart.  Until then, the wife used it as a running list of things that she’d periodically email for me to pick up on the way home.  It is easy, and more importantly fun, to use.