Adfonic releases report on state of Mobile Advertising

On Wednesday, Adfonic will release its mobile AdMetrics report with data on the state of mobile advertising globally, regionally, and broken out by demographic.

A couple key takeaways are presented below:

• Android consolidated its grip on NA, with its mobile advertising share rising from 46% in Q1 to 63% in Q2 (it went from 38% to 46% globally)
• iOS lost ground in NA, dropping from 42% to 30% in Q2 (it went from 45% to 34% globally)

Adfonic competes closely with AdMob, Millenial, and InMobi (who recently raised a mammoth C round); they are building out a strong global presence and expanding heavily in the US.

You can read the full report here
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About Adfonic

Global mobile advertising marketplace, Adfonic, enables advertisers to bid for display advertising space on mobile sites and applications to extend their reach and drive results, and publishers to maximize the earning potential of their mobile traffic.

Adfonic runs an average of over 4,000 campaigns a month for clients including Samsung, Warner Bros., eBay, McDonalds, Groupon and Google and reaches an estimated 200 million mobile unique users monthly. Almost 80 billion ad requests were generated through Adfonic’s marketplace during Q2 2012.

The company is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore.

To learn more, visit https://adfonic.com or https://blog.adfonic.com