Apple Acquires Cue, A Personal Assistant Designed To Improve The Functionality Of Siri

Yesterday the entire internet learned that Apple acquired Cue, an application that was intended to be a personal assistant for all those interested. Spent between 50 and 60 million dollars for the company that developed the technology behind Cue, Apple intends to implement its functionality in Siri personal assistant available in iOS 7. Cue is a combination of Google Now, Siri and Today View from iOS 7, the app links users in analyzing social networks and calendar entries to generate a personalized daily schedule.

Cue takes all that info and puts it into a scheduled format. For example, if you’re attending a Facebook event, it’ll show it in your day, give you a link to map the location, and give you the contact information of the person planning it. If you have an event on your calendar, it’ll search your email for related emails on the subject and make them accessible right from there, along with the contact cards of the people you emailed with (seriously, it’s genius the way it figures these things out).

Given the way the application works, it’s not hard to believe that in iOS 8 or iOS 9 we will be able to have exactly the same thing in the Notifications Center from iOS, or even Siri, Apple seeking to implement in its operating system functions presented in Google Now from the Android OS.