Apple doesn't want their products to be just for the rich, look to expand market share
By Forbes is reporting that Bernstein Research analyst Toni Sacconaghi recently had the pleasure of meeting with Apple COO Tim Cook, CFO Peter Oppenheimer and VP of Internet Services Eddy Cue.
One of the key things Sacconaghi took away from the meeting deals with Apple’s desire to expand their market share:
The analyst says Cook “appeared to reaffirm the notion that Apple is likely to develop lower priced offerings” to expand the market for the iPhone. Cook said the company is planning “clever things” to address the prepaid market, and that Apple did not want its products to be “just for the rich,” and that the company is “not ceding any market.”
You can check out several other keypoints, including where the iPhone lands on Maslow’s hierarchy of needs, here.
