New Concept: iPhone app offers share of revenue to users
By 
The creators of a new iPhone app are attracting downloads by offering a share of their revenues to the first person to complete it. The app is called 6zer0, a reincarnation of the digital stopwatch game played around the world since the 80s.
IMPOSSIBLE
6zer0 is nearly impossible to finish. Simulations have indicated that less than one in 100,000 plays will get to the end. Developers are so confident no one can crack their super response game they’re willing to hand over 6% of the profits to anyone who proves them wrong.
THE GAME
6zer0 develops the old stopwatch game into 60 levels in which each second-long move of time is represented by exhilarating retro graphics. As with the ‘original’, you try and stop the timer precisely on each 1 second interval. However, in the new ‘version’ inaccuracy diminishes the 1.00 seconds of life granted at the start of the game.
ABOUT 6zer0
6zer0, a collaboration between creative director Samuel Muir and entrepreneur Marc Zao-Sanders, is a synthesis of nostalgia, stunning graphics, principles of mathematics, fundamentals of time, and electronic music. Conceived in September 2010, the project has taken eight months to complete and was developed in Sri Lanka. There is also a free version of the app – 6zer0 Lite – available on the App store.
