Quick Take- Audi A4 Driving Challenge: OK Game, Excellent Ad
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I have to hand it to Audi- creating a driving game, making it free and advertising the A4 the entire time. Who needs "product placement" when the entire app IS the placement. Brilliant!
In a manner that is increasingly familiar, the A4 Driving Challenge has you hold the iPhone in landscape and uses the iPhone’s accelerometer to steer the car through a series of 5 unique courses. In this game, however, accelerating and braking are done on-screen using the "gas" and "brake" pedals. Interestingly, as the description notes, "When braking the car’s steering response improves. Use this…"
The game is nicely done. The graphics are crisp and detailed- the screen includes a lap timer, course timer, lap counter score save/reset, MPH display.
As a game it is nice enough, althought the "top down" perspective gets old quickly and steering is difficult, especially at first. Then again, it is free and it is well done.
As an ad, however, it is superb.
The game description warns-
This game is for entertainment purposes only and does not replicate actual driving e)(periences.
It is a good thing because I have never seen so many mutilated orange cones in my entire life.
