Weekly Mobile News Roundup – 28 June 2013

  Once again the week is coming to an end and that means it’s time for a roundup of the past weeks news!

Mail gets advanced gesture support and reworked UI – Although not as striking a change as some other first party apps in iOS 7, Apple’s makeover of Mail offers a number of usability changes that are welcome improvements over its predecessor, including gesture controls and a cleaner layout.

Apple’s ‘Designed by Apple’ TV Ad Scoring Poorly with Viewers – At its Worldwide Developers Conference earlier this month, Apple rolled out a new advertising campaign centered around the tagline “Designed by Apple in California”, focusing on the company’s brand and how its primary goal is enriching lives.

Apple Isn’t Just Dying, It’s Dead – Apple is dead! So sayeth Rocco Pendola writing for TheStreet.com. “There’s No Question Now,” Mr. Pendola wrote in the title, “Apple is Dead.” Whoa. That’s a doozy of a death knell that goes beyond the usual mantra that Apple is dying by jumping right to the post-mortem pronouncement that Apple is actually dead.

Worried About Reeder After Google Reader’s Demise? Don’t Be – Silvio Rizzi, the developer of arguably the most popular Google Reader client for iOS and Mac, has announced that development of Reeder will continue after July 1.

Actor Ashton Kutcher Reportedly Set To Play Steve Jobs In New Biopic – The “Two and a Half Men” star Ashton Kutcher is set to play Steve Jobs in a new indie film, chronicling the earlier years of the Apple co-founder. The new film is set to start filming in May, when Kutcher takes a break from filming “Two and a Half Men.”

Apple promotes iOS 7 enterprise additions in pitch to business customers – A new section added to Apple’s website promotes its upcoming iOS 7 mobile operating system to business customers, touting new features such as enhanced security, and new ways to configure and deploy devices at scale.

10 Undercover Features of iOS 7 Apple Didn’t Inform You – Apple device users are thrilled with the latest iOS 7 that Apple will soon unveil but there are things that were not disclosed by the Apple executives during its presentation of its latest operating system. While there are many new, overhauled features that are expected from the Apple’s iOS7, not all of them were presented for the public to know. Here are some undercover features of the iOS7 that Apple execs did not tell the consumer and here’s your chance to know what these are.

Wii-Style iPhone Game ‘Motion Tennis’ Hits the App Store – Rolocule, which debuted its Rolomotion concept back in April, has launched its first game that uses the technology. The Rolomotion software is designed to convert an iPhone or an iPod touch into a motion controller, similar to a Nintendo Wii Remote.

Apple’s Fall from Leading to Lagging Brand – fanatic. We have no less than 15 apple devices in our home, including all five of us on iPhones, four of us on MacBooks, three of us with iPads, Apple TVs and countless iPods in drawers throughout the house.

Hidden feature of iOS 7 lets you control your iPad with your head – Not everyone is a fan of the new look presented by Apple’s iOS 7, but there does seem to be universal agreement that this is a real attempt by the company to launch an entirely new, more competitive version of its mobile operating system.

Here’s What Some Popular iOS Apps May Look Like Post-iOS 7 Release – While there’s no doubt that Jony Ive’s vision is very different to that of Scott Forstall’s, it remains to be seen where the App Store’s mass of developers will take their own apps once iOS 7 is closer to release.

Apple acknowledges 802.11ac Wi-Fi performance issue with OS X, MacBook Air – As first reported by Anandtech’s Anand Lal Shimpi, the new MacBook Air, which is outfitted with an 802.11ac Wi-Fi adapter, is radically slower when it comes to transferring real-world files over a wireless connection.

How much will Apple’s new Mac Pro cost? – Perhaps more mysterious than the stealthy look of Apple’s upcoming Mac Pro desktop is its price tag, which has yet to be announced.

Apple finally opens Online Store in Russia with free shipping – Apple early Wednesday opened the doors to its online storefront for the Russian market, offering what appears to be a full lineup of products, including sales of the company’s popular iPhone.